From: "Better World Club, Inc." <email@example.com>
Date: Nov 26, 2014 6:07 PM
Subject: Kicking Asphalt Driving Change Edition
To: "Dan" <firstname.lastname@example.org>
When New York City's bikeshare program launched a year ago, Wall Street Journal editorial board member Dorothy Rabinowitz was not happy. In a video that went viral, she complained that the new bikes were ruining NYC neighborhoods. And she blamed it all on the "all-powerful bike lobby."
Now, it's true that Alliance member organizations across North America have made some enormous gains recently. Every day, the Alliance works to support local advocates so they can be more effective and successful in their communities.
But the biking and walking advocacy movement is FAR from all-powerful. The reality is that deeply engrained special interests are trying to uphold the transportation status quo, continuing to build dangerous road infrastructure and prioritizing speed over safety. The automotive industry spent more than $28 million on lobbying this year, and nearly 5,000 people lose their lives on United States roads each year.
Want to see a truly all-powerful bike and pedestrian lobby? Give to the Alliance before the end of the year and we'll put your donation to good use growing biking and walking advocacy around North America.
Plus, we'll send you these cool "all-powerful bike lobby" and "all-powerful pedestrian lobby" temporary tattoos as thanks:
Grassroots advocates are slowly making gains to improve biking and walking at the grassroots level. We're constantly hearing stories of real advocacy wins thanks to the Alliance's trainings and resources.
Here's one example:
This year, advocates from Bike East Bay attended the Alliance's Winning Campaigns Training in Oakland, CA, where they planned a tough campaign to pass Measure BB, a ballot measure to raise funding for active transportation. Equipped with Alliance support and training, Bike East Bay WON at the polls on November 4! Measure BB will generate $1 billion for bicycle, pedestrian and transit projects over 30 years in the East Bay. That's a lot of sidewalks and bike lanes.
Advocacy Directory Dave Campbell said, "The training and support we received from the Alliance during this campaign helped us win a major funding victory. Advocacy groups from around the country will benefit from this example."
In 2015, we want to continue to train advocates and strengthen organizations like Bike East Bay. Support for grassroots organizations is our best hope for growing a truly all-powerful bike and pedestrian lobby.
But we can't do it without your help.
Donate to the Alliance to support biking and walking advocacy in 2015. We'll send you "All-Powerful Bike Lobby" and "All-Powerful Pedestrian Lobby" temporary tattoos as thanks!
Our trainings in 2015 will help new community leaders launch powerful campaigns to make their communities better and safer places to bike and walk. With your support, we'll build the biking and walking movement in 2015 by:
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